New turbo-charged TVC for Vitara

Shot over three days against the spectacular backdrop of Victoria’s rugged High Country, the visually exciting new Vitara Turbo TVC is certain to ignite a lot of interest.

A production crew of over 30 managed to capture a heart-stopping series of sweeping tracking shots and dynamic aerial drone perspectives along the Great Alpine Road around Mt Hotham and Harrietville.

The road’s steep, twisting turns provided the perfect environment to demonstrate Vitara’s powerful turbo acceleration.

A combination of real life pyrotechnics and extensive special effects helped bring the concept to life – while a fast-paced, atmospheric music track was composed by Emmy award winning composer Christopher Elves.

The national launch started with a teaser campaign and then exploded with TV, outdoor, Dealer POS, press and a strong online presence.

Initial results are extremely encouraging with positive Dealer feedback and record sales around the country.

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