Global launch of GSX-R1000R

The launch of the all-new GSX-R1000R is the most significant for Suzuki motorcycles in the last decade. And what better way to launch this legendary bike than flying in 60 of the world’s top motorcycling journalist and letting them loose at the world-renowned Phillip Island race circuit?

Working closely with the team at Suzuki motorcycles, the Sanford Partnership developed all the marketing collateral for the event including personalised invitations, track signage, presentations materials and pit signage.

The agency is also put together all the material from the Australian launch including TVC, Magazine ads, electronic direct mail and dealership POS.

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