Launching the All-New Vitara

The launch of the All-new Vitara is Suzuki’s most significant new car launch in recent year. The Compact SUV category will soon be the largest selling auto segment in Australia and Suzuki is well placed to take advantage of this fertile market. Having pioneered the Compact SUV more than 30 years ago, Suzuki boasts strong credentials in small SUV’s and we highlighted this in our campaign positioning line “The Compact SUV re-invented”. The national launch started with a teaser campaign and then exploded with TV, outdoor, Dealer POS, press and a strong online presence. High profile promotions on The Block and The Project also delivered strong results.