TSP refreshes Nuttelex

The Sanford Partnership has recently completed a packaging refresh of the Nuttelex range of spreads.

The agency developed the original Nuttelex designs a number of years ago and the clean colourful packs were an immediate hit on shelf. The refresh aims to leverage the unique positioning the agency has developed for the brand as “the healthy alternative” in the spread category. The family-owned Australian company’s expanded range has been a huge success story over recent years with market share in the spreads category – dominated by multinationals – increasing to 12%