We have just put the finishing touches to the national launch of the All-new Swift, the latest evolution of Suzuki’s iconic hatchback which has notched up over 5 million sales worldwide.
The agency developed an integrated campaign which included TV, outdoor, Dealership POS and press working off the tagline “Revolution of an Icon” a bold statement, which captures the essence of the new car.
A significant online campaign led by Suzuki’s biggest investment with Facebook has also been developed. This will have the ability of targeting consumers at different stages of the buying cycle with different creative executions and messaging.
With a large base of loyal existing owners, a dedicated below-the-line retention campaign was rolled out incorporating attractive trade in offers, while an aggressive pre-launch campaign built around a “Win a Swift” competition has already generated over 40,000 entries. The campaign will be further enhanced with a major radio sponsorship of the Kate, Tim and Marty drive show on Nova FM.
Social media has also been harnessed with the hashtag #SWIFTislife encouraging consumers to post Swift related content across social media, creating a hub of content around the Swift brand.
Since the launch, key motoring journalists and Suzuki Dealers have been extremely complimentary of the new model and with this co-ordinated campaign the new Swift looks poised to take its mantel as Australia’s top selling light car.View Campaign