We are an independent full service creative advertising agency. We’re passionate about building brands and achieving positive, quantifiable results for our clients.

The Sanford Partnership is a totally independent, mid-sized creative advertising agency in Melbourne. We’re also one hundred percent Australian owned. For over 30 years we’ve been working closely with our clients in every area of advertising, helping to build their brands and gain that all-important marketing edge. And we’ve done it with clear, compelling creative ideas that have been guided by enlightened strategic thinking. Creative ideas that, first and foremost, have helped to sell our clients’ products and services and increase their net asset value. And along the way, these creative ideas have also won their share of industry recognition through local and international awards.

The Sanford Partnership is an advertising company that loves advertising. Because unlike most jobs, it offers a dual reward. When our clients succeed, we succeed too. Which is why we put so much energy and passion into our work.

When you’re an advertising agency of our size, you can offer your clients something larger advertising agencies can’t – personal and attentive service at very competitive costs. We pride ourselves on offering large advertising agency capabilities combined with small ad agency flexibility.

We have a constant and direct relationship with our all clients because we have a genuine desire to understand their business. We work tirelessly with them to establish a clear and focused strategy from which the creative can logically flow.

Importantly, the people who conceive and execute the work stay in close contact with the client through each job’s progress – from initial conception to final execution. And we never relegate our clients’ work to inexperienced juniors. You see with us, it’s personal.

Over the years, we’ve worked on some of the world’s best blue chip brands. We have a history of achieving outstanding results, whether in terms of increasing their sales or gaining valuable market share.

As a brand agency, we like to get involved from the ground up. That might mean coming up with a memorable new name, developing a powerful new positioning or creating a dynamic new logo or packaging.

As a creative agency, our overarching business philosophy is ‘Creativity That Sells’ and we build that philosophy into every piece of creative work the agency develops.

Unlike most advertising agencies, The Sanford Partnership is a fully media-accredited advertising agency. This means we can plan and buy media in our own right. We also have strong strategic relationships with some of the country’s largest media buying organisations.

So, if you’re looking for a Melbourne advertising agency that is passionate, committed, and develops great creative work from solid strategic thinking, then contact The Sanford Partnership.

Sanford News

  • The Revolution Of An Icon

    We have just put the finishing touches to the national launch of the All-new Swift, the latest evolution of Suzuki’s iconic hatchback which has notched up over 5 million sales worldwide. The agency developed an integrated campaign which included TV, outdoor, Dealership POS and press working off the tagline...

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  • Global launch of GSX-R1000R

    The launch of the all-new GSX-R1000R is the most significant for Suzuki motorcycles in the last decade. And what better way to launch this legendary bike than flying in 60 of the world’s top motorcycling journalist and letting them loose at the world-renowned Phillip Island race circuit? Working closely...

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  • TSP launches All-New Ignis

    The Sanford Partnership has just launched the all-new Ignis, Suzuki’s latest entrant into the small car market. Ignis is a different kind of car and difficult to pigeon hole. It’s a small city hatch, but with its high riding design, can also claim to be a light SUV. It’s...

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Advertising - Ad Agency Melbourne
Our team are experts in integrated advertising campaigns. From TV to online, brochures to outdoor and anywhere in between.
Creativity
We believe in creativity. Because the best way to get noticed is to entertain, intrigue, engage, and inform.
Strategy
Great results start with a strong strategic foundation. With our expertise in strategic thinking we define and then refine our client’s brand direction and positioning.
Digital
From online banner ads, to website development or targeted e-mail marketing campaigns, we understand what is required for a powerful online presence.
Design
From packaging to brochures, POS to brand identity, our designers clearly articulate a brand’s tone and voice with great design.
Media
We are fully media accredited, so we can plan and buy your media directly. We also work with major external media buying companies.
Brand Agency
As an experienced brand agency, our in-house design studio can create a brand identity that’s right for you.
Social Media Agency
Through social media and our understanding of social influencers, we can help you maximise your visibility and optimize your engagement.
Web Design
Content managed systems, E-commerce, SEO, we can develop a website that will help you stand out in the digital environment.
Print Production
From high quality brochures to eye catching point on sale material we can produce all your printing needs on time and on budget.
Direct Marketing
With a targeted Direct Marketing campaign, we can generate a direct response across conventional and digital channels.
Research
Through the right mix of ‘qualitative’ and/or ‘quantitative’ market research, we can help you unearth the right strategic direction.
Promotions
Trade and consumer promotions can be a powerful way to encourage your target audience to synch with your brand.
TV Advertising
TV advertising is still the most powerful advertising force by far. And we are experts in it.
Local Area Marketing
With our expertise in Local Area Marketing we can create cost effective, strategically focused campaigns that translate into sales.

Featured Work

Suzuki - Vitara Turbo

Nuttelex Coconut Oil - Sanford Advertising Company Work

Nuttelex Coconut Oil

Suzuki Motorcycles - GSX-S1000 -  Creative Advertising Agency in Melbourne

Suzuki Motorcycles - GSX-S1000

Contact us to find out more